1. About this Cookie Policy

This Cookie Policy explains how Best Care Agency Ltd uses cookies, scripts, tags, local storage and similar technologies on www.bestcareagencyltd.com.

It explains:

• What cookies and similar technologies are.
• Why we use them.
• The different categories of cookies we may use.
• Which cookies require permission.
• How you can accept, reject or manage your preferences.

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, store and protect personal information.

2. What are cookies?

Cookies are small text files that a website may place on your computer, mobile telephone, tablet or other internet-enabled device when you visit the website.

Cookies may allow a website to:

• Recognise a browser or device.
• Remember a visitor’s preferences.
• Maintain website security.
• Remember cookie-consent choices.
• Support website forms and interactive features.
• Understand how visitors use the website.
• Measure website and campaign performance.

Some cookies expire when you close your browser. Others remain on your device for a defined period or until you delete them.

3. Similar technologies

The term “cookies” in this policy also includes similar storage and access technologies where appropriate.

These technologies may include:

• Tracking pixels.
• Scripts and website tags.
• Local storage.
• Session storage.
• Software development kits.
• Unique device or browser identifiers.
• Link and referral tracking.

These technologies may store information on your device or access information that is already stored on your device.

4. Why we use cookies

We may use cookies and similar technologies to:

• Operate essential website functions.
• Keep the website secure.
• Detect errors, fraud or unauthorised activity.
• Allow website pages and forms to work correctly.
• Support live-chat and chatbot functionality.
• Remember your cookie preferences.
• Remember information during a browsing session.
• Understand how visitors use our website.
• Measure website traffic and performance.
• Improve website layout, content and navigation.
• Measure enquiries and other website conversions.
• Support advertising or remarketing where this is enabled and you have provided permission.

5. Types of cookies

Strictly necessary cookies

These cookies are required for the website to operate or to provide a feature that you have requested.

They may be used for:

• Website security.
• Network and page delivery.
• Fraud prevention.
• Form and session functionality.
• Remembering cookie-consent preferences.

Strictly necessary cookies cannot normally be disabled through our cookie-preference tool because the website may not operate correctly without them.

Functional cookies

Functional cookies support additional website features and personalisation.

They may remember:

• Language or display choices.
• Previous website selections.
• Chat or communication preferences.
• Other optional website settings.

Some website functions may not operate as expected if functional cookies are rejected.

Analytics cookies

Analytics cookies help us understand how visitors interact with our website.

They may collect information about:

• Pages visited.
• Time spent on the website.
• Website entry and exit pages.
• Links and buttons selected.
• Browser and device type.
• Approximate geographical location.
• Referral source.
• Website errors and performance.

Analytics cookies are optional and should only operate after the appropriate permission has been provided.

Performance cookies

Performance cookies may help us identify website performance issues and improve loading speed, reliability and user experience.

These cookies are optional unless a particular technology is strictly necessary to provide a requested service.

Advertising and marketing cookies

Advertising cookies may be used to:

• Measure advertising campaign performance.
• Measure conversions following an advertisement.
• Limit how often an advertisement is shown.
• Create or support advertising audiences.
• Provide more relevant advertising.

Advertising and marketing cookies are optional. We will not use them unless they have been enabled on our website and you have provided the required permission.

Uncategorised cookies

An uncategorised cookie is a cookie that has been detected but has not yet been assigned to a final category.

We aim to review and categorise newly identified cookies as soon as reasonably practical. Non-essential uncategorised cookies should remain blocked until they have been reviewed.

6. Cookies we may use

The following table describes the main cookies and technologies that may be used on our website.

The exact cookies present may depend on the website features, integrations and services that are enabled at the time of your visit.

7. Google Analytics

We may use Google Analytics 4 to understand how visitors use our website and to help us improve its content, navigation and performance.

Google Analytics may process information such as:

• Pages viewed.
• Website events and interactions.
• Session information.
• Browser and device information.
• Referral source.
• Approximate geographical information.

Google Analytics uses first-party cookies such as _ga and _ga_<container-id> to distinguish users and maintain session information.

Analytics storage should remain disabled unless you accept analytics cookies through the cookie banner.

We must not send names, email addresses, telephone numbers or other directly identifying personal information to Google Analytics.

8. Third-party services

Some cookies or similar technologies may be provided by external organisations whose tools are used on our website.

These organisations may include:

• GoHighLevel or LeadConnector for website, forms, appointments, CRM and chatbot functionality.
• Google for website analytics and, where enabled, advertising measurement.
• Email, SMS and communication-service providers.
• Embedded media, map, calendar or social-media providers where those services are added to the website.

Third-party services may receive information such as your IP address, browser information and interactions with an embedded feature.

Optional third-party technologies should remain disabled until you provide the required permission.

GoDaddy is used to register and manage our domain. Domain registration by itself does not necessarily mean that GoDaddy places cookies on every visitor’s browser. A GoDaddy cookie would only need to be listed if a GoDaddy-hosted or embedded service actually places or accesses information on the visitor’s device.

Make is used for back-end workflow automation. It does not normally need to place a browser cookie simply because information is passed through an automation. It will only be listed as a cookie provider if a visitor-facing Make technology is later added to the website.

9. Cookie consent

When you first visit our website, a cookie banner may ask you to choose which optional cookies you wish to allow.

The available choices may include:

• Accept All – allows essential and optional cookie categories.
• Accept Essential or Reject Non-Essential – allows only cookies required for essential website operation.
• Customise or Manage Preferences – allows you to choose individual cookie categories.

Essential cookies will remain enabled because they are required for core website functionality.

Functional, analytics, performance and advertising cookies should remain disabled unless you actively choose to allow them.

Closing or ignoring the banner is not treated as consent to optional cookies.

10. How to manage your cookie preferences

You may accept or reject optional cookies through the cookie banner when you first visit our website.

Depending on the functionality available through our consent tool, you may also be able to:

• Select individual cookie categories.
• Save customised preferences.
• Withdraw permission for optional cookies.
• Delete existing cookies through your browser.

If a permanent cookie-preference button is displayed on the website, you may use it to reopen the cookie settings.

Where the website tool does not provide a permanent preference button, you can clear the website’s cookies in your browser and revisit the website. The cookie banner should then appear again.

11. Browser cookie controls

Most internet browsers allow you to review, block or delete cookies.

Browser controls may allow you to:

• Block all cookies.
• Block third-party cookies.
• Delete cookies when the browser closes.
• Delete cookies from a particular website.
• Receive a warning before a cookie is saved.

The exact steps depend on the browser and device you use. Please review the privacy or cookie settings available in your browser.

Blocking strictly necessary cookies may prevent forms, appointment booking, chat features or other important website functions from operating correctly.

12. How long cookies remain on your device

The duration of a cookie depends on its type and purpose.

Session cookies

Session cookies normally expire when you close your internet browser.

Persistent cookies

Persistent cookies remain on your device until their expiry date or until you delete them.

The duration stated in our cookie table is the normal or default duration. A browser, provider or website configuration may shorten the actual duration.

13. Changes to this Cookie Policy

We may update this Cookie Policy when:

• We add or remove website functionality.
• We change technology or service providers.
• New cookies or similar technologies are introduced.
• Cookie purposes or durations change.
• Legal or regulatory requirements change.

The current version will be published on this page and identified by the “Last updated” date.

14. Contact us

For questions about this Cookie Policy or our use of cookies and similar technologies, contact: